Background gradient, light blue.Background gradient, light blue.
A “turfth”, the planet earth covered in grass.

The modern

lawn care

business.

Canopy Lawn Care is an innovative home service franchise business that is changing the way turf care is delivered, by using a combination of technology & the latest agronomic practices.

Learn about our mission

//Our mission

Our mission is simple. To leave people and properties better than we found them by ethical means. We’re looking for driven people who share this passion.

View the opportunity

Connecting

families

with nature

We care for and maintain the outdoor spaces that people need to thrive. People need to spend time outside, and lawns are their most accessible way to connect to the outdoors.

//the opportunity

The Canopy franchise business model is an asset light, high margin1 business built on predictable and recurring revenue with low startup costs.

You probably already know that franchising is the modern way to be an entrepreneur. With Canopy you have the opportunity to be an early adopter of an emerging brand. We are a fresh, tech-enabled, young brand that understands the consumer demand for responsible lawn care and the best way to meet that demand. Watch the video below to get to know the people behind Canopy.

An icon of a hand with a plant growing in the palm.

Low startup cost, asset light, low barrier to launch

An icon of a home with clouds and trees.

Expert level of comprehensive support

An icon of a dollar symbol with two arrows encircling it.

Predictable, monthly, & year-round revenue stream

A trophy icon.

Scaleable, efficient, and built for growth

// candidate types

What type of candidate are you?

In our model there are three types of candidates, the Entrepreneurial Investor, the Operational Leader, and the Operational Entrepreneur. The Investor is looking for a great investment opportunity, and has the means to fund it as well as the business acumen to make it successful. The Leader has the experience & skill to manage the day to day operations of the business, and is typically a minority owner in the business. The Operational Entrepreneur combines the operational experience with the access to capital to launch their own business.

A smiling Canopy operator, he is a young, White, man wearing a Canopy Lawn Care uniform. In the background are additional Canopy team members.
As an Operational Leader, you come from an operational background, where you have gained experience in managing the day to day operations of a business. You are looking for a business opportunity where you can have upward mobility or an opportunity to earn equity. You have the industry knowledge but may lack access to capital to invest on you own behalf.
A middle aged Latino businessman, smiling. He is standing in an office and wearing a button down shirt.
As an Entrepreneurial Investor, you come from a high-level business background. You are probably in the second half of your career and have roughly 20+ years as a Director, VP, President, C-Suite, etc. You are looking to invest in a business opportunity where you do not have to be involved in the day to day operations but will provide high-level oversight.
A smiling Canopy owner operator standing in front of his van.
As an Operational Entrepreneur, you have both the operational experience in managing and running a business as well as access to capital to launch your own business. You’ve acquired solid business skills over the years, and understand the financial aspects of business development. At the same time, you are a solid leader and are very familiar with the service provided, your customers, and your team.

Ready to chat? Click here to start the conversation.

What you really want to know; the numbers.2

25.2%

Labor Expense

“Labor Expense” includes wages, payroll taxes, and employee benefits.

20.4%

Job Materials

54.4%

Gross Profit

“Gross Profit Margin” is equal to Gross Revenues less the sum of Labor Expense and Job…

15.2%

Operating Expenses

The “Operating Expenses” included here are  vehicle lease payments, management …

10.0%

Marketing Expenss

The Reporting Units spent 10% of Gross Revenues on marketing. You must spend the…

29.2%

Unadjusted Net Operating Income

“Unadjusted Net Operating Income” is equal to Gross Profit less Operating Expenses.

10.0%

Franchise Costs

“Franchise Costs” means the Royalty fee of 10%  of Gross Revenue. Since we have not…

19.2%

Adjusted Net Operating Income

“Adjusted Net Operating Income” is equal to Unadjusted Net Operating Income less…

Performance is from company owned units. Your individual results may differ. There is  no assurance that you’ll earn as much.  Please submit the contact form on this page to receive additional information regarding financial performance.

//investment

Invest in yourself and start building the life you’ve always wanted.

$50,000 Initial Franchise Fee
$50,000 Marketing Launch
$50,000 Start Up Expenses

$150,000 Investment

10%
Royalty

The initial investment range is the amount necessary to effectively launch your business and provide working capital until generated revenue becomes available. At Canopy we like to keep things simple, so we have a straightforward 10% royalty, which includes key technology, operational playbook, brand usage, and much more. The Canopy franchise is a scaleable model with a low barrier to entry that is perfect for people who want to make an impact and own their own business.

10% Royalty. Period.

Why a Canopy franchise makes sense for you.

Low Barrier to Launch

Enjoy a hassle free start up with no brick and mortar storefront and expensive equipment. A leasing program that rolls your van upfit and branding into the lease and our launch plan that includes uniforms and materials means you can get your business launched with minimal cash outlay.

Year-Round Revenue

Our subscription based model means you will have year-round, predictable revenue. This makes your planning much easier, from the growth of your business to year-round employment for your team. You’ll enjoy the peace of mind of knowing exactly how much you will bill on the first of the month.

Simple and Scaleable

Simple and scaleable. We’ve built the systems so you can do just that with your business, from our battle-tested tech stack to our innovative operational program, you’re set up for success. Growing your business is as simple as taking delivery on a new van and training a new technician.

Essential Home Services

With fluctuations in the economy you’ll enjoy the peace of mind of knowing that you are owning and operating an essential business4. While nothing is 100% recession proof, this is a relatively low cost service that fairs well during economic downturns.

Servant Leader Team Culture

From the very beginning of Canopy we have had a focus on servant leadership. In fact, our values are summarized by the acronym S.E.R.V.E. which stands for Strive for Excellence, Exceed Expectations, Represent Ourselves Well, Value Others, and Enjoy What We Do.

World Class Technology

We have tested countless technologies over the last decade, arriving at an inflection point of solutions that drive efficiency, profit, and user experience. You’ll love the way our integrated tech stack makes it easy to run your business and view performance.

//corporate support

We combine technology, cutting edge marketing, & operational excellence.

We’ve spent years testing a wide variety of software, arriving at a battle tested suite of integrated and customized technologies that allow Canopy franchises to operate with peak efficiency. Similarly, our franchisees benefit from a proven marketing strategy that combines digital and traditional channels and leverages automation to deliver not only leads, but property measurements and pricing. Top it off with our Brand playbook, your roadmap to running a high functioning home service lawn care business and you are ready for success.

A graphic showing the Canopy Franchisor services, six circles surround a center circle (the franchisee). The six circles are Customer Sales Automation, Employee Recruiting System, Software Setup and Support, Operations Tools and Training, Business and Financial Consulting, and Customer Lead Generation.
//next steps

With you every step of the way.

For us this isn’t a “sales” process. It’s a search for the right type of people to join the Canopy family. A voyage of discovery where you learn just as much about us as we do you. We’re not looking for just anyone to be a part of our mission, we’re looking for the future leaders and partners who are just as passionate about caring for people and planet as we are.

STEP ONE:
INQUIRE

Get the ball rolling by filling out the form below. There is no commitment, only opportunity.

STEP two:
chat

We’ll set up a call or video conference and learn more about each other.

STEP three:
learn

We’ll take what we learned and provide you with our vision for your future success.

STEP four:
assess

We’ll share a market assessment based on the area you are interested in.

STEP five:
apply

You’ll receive our FDD and submit a formal application to become a Canopy owner.

STEP six:
launch

We will host you for you discovery day and help with everything you need to launch.

A custom Canopy Dodge Ram 2500 turf care van with Canopy branding.
AL Huntsville-Decatur-Albertville
AL Mobile-Daphne-Fairhope
AR Fayetteville-Springdale-Rogers
AR Little Rock-North Little Rock
AZ Phoenix-Mesa
AZ Tucson-Nogales
CA Bakersfield
CA Fresno-Madera-Hanford
CA Los Angeles-Long Beach
CA Sacramento-Roseville
CA San Diego-Chula Vista-Carlsbad
CA San Jose-San Francisco-Oakland
CO Colorado Springs
CO Denver-Aurora
CT Hartford-East Hartford
DC-MD-VA-WV-PA Washington-Baltimore-Arlington
FL Cape Coral-Fort Myers-Naples
FL Miami-Port St. Lucie-Fort Lauderdale
FL North Port-Sarasota
FL Orlando-Lakeland-Deltona
FL Palm Bay-Melbourne-Titusville
FL Tampa-St. Petersburg-Clearwater
FL-AL Pensacola-Ferry Pass
FL-GA Jacksonville-St. Marys-Palatka
GA Savannah-Hinesville-Statesboro
GA-AL Atlanta–Athens-Clarke County–Sandy Springs
GA-SC Augusta-Richmond County
HI Urban Honolulu
IA Des Moines-Ames-West Des Moines
ID-OR Boise City-Mountain Home-Ontario
IL-IN-WI Chicago-Naperville
IN Fort Wayne-Huntington-Auburn
IN Indianapolis-Carmel-Muncie
IN-MI South Bend-Elkhart-Mishawaka
KS Wichita-Winfield
KY Lexington-Fayette-Richmond-Frankfort
KY-IN Louisville/Jefferson County–Elizabethtown–Madison
LA Baton Rouge
LA Lafayette-Opelousas-Morgan City
LA-MS New Orleans-Metairie-Hammond
MA Springfield
MA-RI-NH-CT Boston-Worcester-Providence
ME Portland-Lewiston-South Portland
MI Detroit-Warren-Ann Arbor
MI Grand Rapids-Kentwood-Muskegon
MI Lansing-East Lansing
MN-WI Minneapolis-St. Paul
MO-IL St. Louis-St. Charles-Farmington
MO-KS Kansas City-Overland Park-Kansas City
MS Jackson-Vicksburg-Brookhaven
NC Fayetteville-Lumberton-Laurinburg
NC Greensboro–Winston-Salem–High Point
NC Raleigh-Durham-Cary
NC-SC Charlotte-Concord
NE-IA Omaha-Council Bluffs-Fremont
NM Albuquerque-Santa Fe-Las Vegas
NV Las Vegas-Henderson
NV Reno-Carson City-Fernley
NY Albany-Schenectady
NY Buffalo-Cheektowaga-Olean
NY Rochester-Batavia-Seneca Falls
NY Syracuse-Auburn
NY-NJ-CT-PA New York-Newark
OH Cleveland-Akron-Canton
OH Columbus-Marion-Zanesville
OH Dayton-Springfield-Kettering
OH Toledo-Findlay-Tiffin
OH-KY-IN Cincinnati-Wilmington-Maysville
OH-PA Youngstown-Warren
OK Oklahoma City-Shawnee
OK Tulsa-Muskogee-Bartlesville
OR-WA Portland-Vancouver-Salem
PA Harrisburg-York-Lebanon
PA Scranton-Wilkes-Barre
PA-NJ Allentown-Bethlehem-Easton
PA-NJ-DE-MD Philadelphia-Reading-Camden
PA-OH-WV Pittsburgh-New Castle-Weirton
SC Charleston-North Charleston
SC Columbia-Orangeburg-Newberry
SC Greenville-Spartanburg-Anderson
SC-NC Myrtle Beach-Conway
TN Knoxville-Morristown-Sevierville
TN Nashville-Davidson–Murfreesboro
TN-GA Chattanooga-Cleveland-Dalton
TN-MS-AR Memphis-Forrest City
TX Austin-Round Rock-Georgetown
TX Houston-The Woodlands
TX McAllen-Edinburg
TX San Antonio-New Braunfels-Pearsall
TX-NM El Paso-Las Cruces
TX-OK Dallas-Fort Worth
UT Salt Lake City-Provo-Orem
VA Richmond
VA-NC Virginia Beach-Norfolk
WA Seattle-Tacoma
WA-ID Spokane-Spokane Valley-Coeur d'Alene
WI Madison-Janesville-Beloit
WI Milwaukee-Racine-Waukesha
WV-OH-KY Charleston-Huntington-Ashland
//available markets

The Canopy Lawn Care franchise is currently not available in…

the states of Washington, California, North Dakota, South Dakota, Minnesota, Hawaii, Wisconsin, Illinois, Michigan, Indiana, Virginia, New York, Connecticut, Rhode Island, and Maryland.